Website analytics that tell you what to do

ActionLab is your full-time website data analyst. It removes the friction of pulling and analyzing reports by gathering all relevant analytics information in real-time, and then giving you real time actionable insights in your dashboard. On-demand analysis is complemented by daily and weekly summary reports that do more than tell you what happened — they interpret what happened and propose actionable steps to grow your business.

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index.html
<!-- One line. That's it. -->
<script src="https://cdn.actionlabanalytics.com/actionlab.js"
  data-site="YOUR_SITE_ID"
  defer></script>
1.9KB gzipasyncno cookies
Cookie-freeGDPR compliantNo personal dataSub-1KB script
// FEATURES

Everything you need. Nothing you don't.

01

AI-Powered Insights

Get actionable recommendations, not just charts. Our AI analyzes your traffic patterns and tells you exactly what to change and why.

02

Privacy-First Tracking

No cookies. No personal data. Fully GDPR, CCPA, and PECR compliant out of the box. Your visitors stay anonymous.

03

Lightning Fast

Sub-1KB tracking script. Under 1ms page load impact. Real-time analytics powered by ClickHouse so dashboards load instantly.

// HOW IT WORKS

Up and running in under 60 seconds

01

Install snippet

Add a single line of JavaScript to your site. Under 1KB, loads async, zero impact on performance.

02

See your dashboard

Real-time visitors, top pages, referrers, devices, and geo data. All in one clean view.

03

Get AI insights

Claude analyzes your data and surfaces trends, anomalies, and specific recommendations to grow.

// COMPARISON

ActionLab vs GA4

Built for the modern web. No compromises.

FeatureActionLabGA4
Cookie consent banner
Privacy-compliant by default
Under 1KB script size
AI-powered insights
Simple dashboard (no training)
Real-time analytics
GA4 data import
// PRICING

Simple, transparent pricing

Start free. Scale as you grow.

Free

$0forever

100K events/mo

  • 3 sites
  • 3 team members
  • 6-month retention
  • AI insights
  • Basic explorer
Get started free

Pro

$9/month

or $86/yr · Save $22/yr

1M events/mo

  • 10 sites
  • 10 team members
  • 1-year retention
  • Full explorer + CSV
  • GA4 import
  • Public API
Start Pro

Enterprise

$49/month

or $470/yr · Save $118/yr

10M events/mo

  • Unlimited sites
  • Unlimited members
  • 2-year retention
  • Full explorer + CSV
  • GA4 import
  • Public API
Start Enterprise
// FAQ

Frequently Asked Questions

Everything you need to know about privacy-first analytics.

Privacy & Compliance

How does ActionLab work without cookies?+
ActionLab uses a random session ID stored in sessionStorage, which is scoped to a single browser tab and automatically cleared when the tab closes. There is no persistent storage, no cross-tab tracking, and no data that survives a browser restart. Each visit starts completely fresh.
Do I need a cookie consent banner?+
No. The ePrivacy Directive only requires consent for persistent storage that tracks users across visits. sessionStorage is non-persistent and contains no personally identifiable information, so it is exempt. This is the same approach used by privacy-first tools like Plausible and Fathom.
Is ActionLab compliant with GDPR, CCPA, and PECR?+
Yes, by design. ActionLab does not collect any personally identifiable information. IP addresses are used transiently for GeoIP lookup and immediately discarded. There is no fingerprinting, no cross-site tracking, and no data sharing with third parties.
Where is my data stored?+
Your data is stored securely on our servers and is never sold or shared with third parties. Only aggregated, non-personal data is sent to the AI engine for generating insights.

Data & Usefulness

If sessions reset when the browser closes, how is the data useful?+
Most business decisions come from aggregate patterns, not individual user tracking. ActionLab gives you traffic trends, referrer sources, page performance, device and browser breakdowns, geographic data, real-time visitor counts, within-session funnels and user flows, and AI-powered recommendations. That covers what 90% of teams actually use analytics for.
What data do I get compared to GA4?+
You get traffic volume and trends, referrer attribution including UTM campaigns, page performance with bounce rate and duration, device and browser and OS breakdowns, geography, real-time analytics, session-level funnels and flows, and AI analysis. What you do not get: cross-session user identity, cross-device tracking, or remarketing audience building.
Can I import my existing GA4 data?+
Yes. ActionLab has a built-in GA4 import bridge that connects via OAuth. It brings in your historical dimensions and metrics so you can switch without losing your data history.

Who It's For

Who is ActionLab best for?+
Content sites, SaaS landing pages, marketing sites, blogs, e-commerce product pages, and agencies. Anyone who needs to know what is working on their site without building individual user profiles.
Who should stick with GA4?+
If your product requires logged-in user journeys tracked across multiple sessions, complex multi-touch attribution modeling, or remarketing audience building, GA4 is the better fit.

Start tracking in 60 seconds

No credit card required. No cookie banners. No complex setup. Just add one line of code and get instant insights.

Get started free